What is your role, and some key responsibilities at ASDS?
Brown: I’m responsible for managing the exhibit program for our Annual Meeting and for our regional courses. This includes selling booth space and ensuring that every exhibitor has the tools necessary to have a positive experience at our show. I personally feel responsible for each and every exhibitor and do everything I can to ensure their success at our meeting. I’m also responsible for advertising sales in the society’s publications.
Something fun about you that most people in the industry probably don’t know?
Brown: I’m addicted to basketball…NBA, WNBA, NCAA, high school, any basketball! Both of my daughters play competitively and I live vicariously through them.
Cats or dogs?
Brown: Dogs… they’re a (wo)man’s best friend!
What is new and exciting at this year’s ASDS Annual Meeting?
Brown: We’re really taking a look at our meeting to see what we can do differently and what we can do better. For the first time we’re offering content tracks so registrants can plan a customized meeting that best fits their educational goals. We’re also researching a MatchUp Mobile App that would allow our attendees to set-up meetings with exhibitors in advance of the show, and vice versa. We’re always looking for ways to provide value to our attendees and increase attendee/industry interaction and engagement at the show.
How does a2z’s technology help your team and event participants through the event cycle?
Brown: We’ve been utilizing a2z’s interactive floor plan technology for several years now and it has helped us elevate and promote our exhibit hall to attendees. We’ve found that if our physicians can plan their trip to the exhibit hall before the conference begins and determine which companies they’d like to visit, they’re much more likely to spend more quality time in the exhibit hall.
What is the coolest thing you have seen at any show?
Brown: This may sound cliché but the coolest things I’ve seen at a show are the life-changing devices on our exhibit floor. From devices that help detect skin cancer to those that reduce fat or remove a tattoo, they all provide a very important role in either saving someone’s life or giving someone that extra boost of confidence to help them get through the next steps in life, whether that may be applying for a new job or just being happy in the skin they’re in.
Previously in the Industry Spotlight: