Q. What are your primary responsibilities at your organization?
Wuertenberger: I am project lead for the Hall of Experiences (exhibits hall) for the Girl Scouts 2017 National Convention. I manage a team of National Volunteer Partners (Girl Scout volunteers) and professional staff to create an engaging and kinesthetic journey for every participant who walks into “our town”.
I also manage the contracts for the general services contractor and exhibitor sales.
I am joyfully doing this work pro-bono as a National Volunteer Partner.
Q. Something fun about you that most people in the industry probably don’t know?
Wuertenberger: While living in the UK, I rubbed shoulders with Angelina Jolie in Harrods and helped her pick out a stuffed toy for her son Max.
Q. Cats or dogs?
Wuertenberger: At this time in my life, dogs! We were rescued by Quinn the Wonder Dog 4 years ago while living in Alabama. We recently had his DNA analyzed. We assumed Labrador/Border Collie. His grandparents were Dalmatian/Brittany Spaniel, Chow/Chow Mix. He’s a hot mess!
Q. How have your events evolved over the last few years?
Wuertenberger: Our 2017 convention is migrating from a B2B to a B2C show. In 2014 we were a modest tradeshow with around 100 booths. For 2017 we are re-imaging a hall of experiences with a projection of 400 booths! We’ve created our first ever Exhibitor Advisory committee. Next step, a priority points system!
Q. What is the coolest thing you have seen at any show?
Wuertenberger: A “tiny house” tree house on stilts serving champagne samples. It was insane!