Jamie Hillegas, CEM, CMP
What is your role at PMA?
Hillegas: I oversee our three annual expositions, from inception through delivery, manage our Exhibitor Advisory Committee and am involved in evaluating and developing new programs and value for our members.
Something fun about you that most people in the industry probably don’t know?
Hillegas: Hmm… my career before this one was teaching horseback riding lessons and I sit on a ball at my desk every day :).
Cats or dogs?
Hillegas: Dogs! Although I think my kids almost have me convinced to get a cat…
How can people reach you?
Hillegas: Via email or on LinkedIn.
How do you use technology to help you through your show cycle?
Hillegas: We use a number of different “systems” to help us stay on track… a2z for our floor plan management and mobile app, Smartsheet to manage our day to day tasks and formsite to collect booth applications, to name just a few.
Tell us something about the innovative practices you have put in place to help your exhibitors.
Hillegas: We recently changed our onsite booth assignment system to virtual booth assignments done after our event. This change has resulted in time and money savings for our exhibitors, who no longer have to select space during show set-up and can now experience the show before selecting space for the following year, as well as time savings and increased revenue/square footage sold for the association.
What is the coolest thing you have seen at any show?
Hillegas: Just coming off the IAEE event, the coolest thing wasn’t a technology or new product I saw, but the connections I made. Always great to have a first-hand reminder of the power and value of face-to-face connections in our current high tech world. I love talking to other organizers who are passionate about what they do and hearing their ideas, challenges and learnings from things they’ve tried.