What are your primary responsibilities at AACN?
Bauler: My primary responsibilities include working with AACN’s corporate partners on exhibit space and sponsorship sales so they can reach AACN’s 106,000+ nurse members year round and the 6,000-7,000 critical care nurses who attend AACN’s annual conference each May.
Something fun about you that most people in the industry probably don’t know?
Bauler: I’ve worked for AACN for 19+ years and have been involved with the conventions, meetings and trade show industry for more than 40 years. I’ve been having fun since I entered the industry in November 1975.
Cats or dogs?
Bauler: Neither – as I’m allergic to animal hair. Makes me cough and sneeze. I prefer goldfish.
What’s the best way for the people in the industry to connect with you?
Bauler: In today’s world, email is the best way to reach me. It used to be by phone, and since I’m from the old school, I prefer connecting by phone and building relationships in person.
How do you use technology to help you through your show cycle?
Bauler: AACN uses all forms of technology to connect with our community – Web sites, social media, videos, etc. We’re launching a new “Digital Strategy” in spring 2016, which includes upgrades to our Web site and customer database system. Of course, we also use a2z’s digital floor plans, which exhibitors and attendees find intuitive and user-friendly. We’ve been a2z customers since 2007 – so we’re completing our 10th year using the a2z system. We’re satisfied customers!
How has AACN’s National Teaching Institute & Critical Care Exposition evolved over the last few years?
Bauler: AACN’s annual conference and exhibition continues to evolve, trying to keep up with innovations in healthcare and changes in the nursing profession. We’ve added a Tele-ICU section to the show floor to showcase innovations in tele-health/tele-medicine. We’ve added the NTI Network, which allows attendees and facilitators/presenters to connect year-round. And our exhibitors continue to display the latest products and cutting-edge applications. Education on the show floor continues to grow, with more than 300 presentations by exhibitors on the exhibit floor during our May 2015 event. We also added a Cessna medical transport fuselage mock-up to our Transport Nursing area in May 2015, joining emergency transport helicopters and ambulances on the show floor.
What is the coolest thing you have seen at any show?
Bauler: In a prior life, I managed a 9-day public Home & Garden Show. Along with lots of gardens and landscaping displays, we had 4-5 full-size, furnished manufactured homes on display. I was always amazed how we could start with an empty convention center floor, create a small neighborhood of homes and gardens which the public could tour, and then return to a clean and empty floor 14 days later. The creativity and innovation of the exhibition and events industry is limitless.