Over the years, we have seen many strong events stagnate due to a lack of true partners to help them explore new opportunities, grow their audience and reduce inefficiencies. And many fledgling events which failed to grow to their full potential because of lack of access to experience based-expertise. For the long-term health of the entire industry, we must see individual events move beyond trying to work through disjointed and redundant processes. Technology solution providers, with their long-term experience and deep knowledge of the industry best practices, are in an excellent situation to move beyond being mere contractors and become true partners to help the industry grow to become an even bigger contributor to the global economy.
a2z launched its partnership program a few months ago with precisely this vision. One of our earliest partnerships – with the International Association for Exhibitions and Events (IAEE), the leading association for the global exhibition industry – was launched in the month of September in 2014. After delivering on our promise to help facilitate streamlined management and marketing of the exhibition in the first year itself, we strove to deliver above and beyond that in 2015.
For the Expo! Expo! Annual Meeting and Exhibition 2015, IAEE leveraged a2z’s newly introduced solution, ConnectTM, to enable buyers and suppliers find their best matches, network with each other and schedule appointments to meet at the show. Connect is seamlessly integrated with the a2zShow exposition and conference management and marketing solution. After analyzing and reviewing the post-show report (download as PDF) with the show organizers, we are delighted to share that it truly was a successful partnership for both organizations.
- a2z helped streamline workflow processes and ensured deadlines were met
- Audience education and engagement facilitated by a2z, allowing the show management to focus on logistics
- Generation of additional revenue through the Connect platform for the show organizers.
- Automated matchmaking and scheduling of Hosted Buyer Program appointments simplified processes
- Early access to exhibitors’ information on the engaging event website
- Easier access to appointment scheduling with targeted exhibitors
- Better ROI due to the streamlined planning features
- Timely educational emails and videos from a2z facilitated early adoption
- Significantly improved visibility to attendees through the Connect platform
- Higher engagement to set appointments with matched and targeted Buyers
- Promotional emails from a2z guided exhibitors through the process in the weeks leading to the event
Last but not least, a2z has also benefited in many ways from this partnership. Besides the pleasure of working with a great, forward-looking team at IAEE, a2z has gained significant visibility with the thousands of event planners who are members of this esteemed organization, both as a partner and exhibitor at the annual event.
With this much value added for each party involved one can clearly see the benefits of forming true partnerships. a2z’s Connect platform is just one of the many ways we offer clients opportunities for growing their events. Curious to learn more? Contact us for additional information.
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