The events industry offers a tremendous platform to sponsors looking to promote their brands to an engaged audience within a given vertical. Till recently, PDF and/or printed proposals and sign-up forms along with mailed checks were de rigueur in the industry for the sponsorship sales process. These, of course, came with all the obvious stumbling blocks that generally affect all paper-based, resource-intensive manual transactions.
In 2014, based on inputs from many of our clients and recognizing this as a gap needed to be filled in to better serve marketers who are responsible for multi-channel promotions and rapidly getting accustomed to purchasing advertisements online, a2z launched its PCI-compliant Online Sponsorship Sales (OSS) solution. Since its launch, OSS has been evolving and delivering increasingly higher ROI to a growing number of leading tradeshows and conferences every year.
Recently, in an interview conducted by an independent industry writer, the American Academy of Neurology (AAN) shared how a2z’s technology solution has radically improved the sponsorship sales experience for their team as well as prospective sponsors. In the first year of implementing the new solution, AAN has been able to significantly expedite revenue from sponsorships sales and surpass its planned goal by providing a superlative buying experience to prospective sponsors (see infographic below). In the words of Erin Harris, Senior Specialist, Industry Sales with AAN:
“a2z really transformed an antiquated system, which pushed paper back and forth between sponsors and our team, into an event within an event that delivered sales of $2.8 million in sponsorships within the first hour and a half.“
Click here to read the complete case study on a2z’s website.
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