Exhibitors and attendees at IAEE Expo! Expo! 2016 were primed to take action leading up to and during the annual events industry’s prime gathering. Building on the success of recent years, the International Association of Exhibitions and Events (IAEE) once again collaborated with a2z to offer online planning tools to attendees along with brand-promotion opportunities to exhibitors. a2z’s contribution included the expo management solution for the show management along with the online interactive floor plan, exhibitor galleries, and Connect™−the online matchmaking, networking and scheduling solution.
The Expo! Expo! Connect website enabled buyers and suppliers to easily and securely request appointments with each other to make their time at the event much more productive. This year, appointment and email activity was at its highest with more than 4,400 emails and appointment requests being exchanged between registered participants. In addition, IAEE utilized the Connect platform to seamlessly generate and coordinate over 600 Hosted Buyer appointments.
High Exhibitor ROI
For Expo! Expo! 2016, the exhibitors were familiar with the online promotion tools available to them in their online console from the get go. They added a significantly higher number of product listings, videos, press releases, and show specials to their online profiles. This produced deeper and more extensive engagement from attendees and website visitors. The online galleries were viewed four times more this year than last year. This increased engagement garnered exhibitors on average seven qualified pre-show attendee leads.
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Congratulations to IAEE for a tremendously successful event in 2016! We can’t wait to see what this year brings!
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