For most face-to-face events leveraging cloud-based technology, lack of data isn’t a problem. The real challenge, very often, lies in figuring out what to do with it, and deciding how to draw accurate inferences from it. At a recent knowledge-sharing meeting hosted by a2z in Washington, DC, leading influencers from the tradeshow industry shared practical tips for making data-driven decisions and creating actionable processes for their events.
Each session comprised numerous aha moments for the guests at the event, both from the insightful presentations themselves as well as the discussions triggered by the audience’s questions. Though it’d not be possible to cover all the excellent ideas and tips shared by the presenters, here is one key takeaway from each session.
Exhibitor Summits: Benefits to Your Event & Data
“Share pertinent data with your exhibitors. Empower them to utilize the resources you are providing to them. The more they use these, the higher will be their ROI.”
Senior Director, Meetings & Events
Auto Care Association
Practical Application of Data to Inform Sales Strategy
“Put your data and performance into context by comparing to both industry and macro sources.”
Vice President of Sales, Event Services
National Trade Productions
Much Ado About Data
“Engage and educate your audience on social media with compelling insights from your previous event for at least a few weeks before running organic/paid promotions to drive event registration.”
Director of Social + Digital
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