Visual storytelling is not new. It has been around as long as we have. Nor is visual storytelling a new concept for marketers. However, what has changed in the last few years is the emergence of a new visual language in marketing that is both informative and entertaining. A decade ago, it was the norm to convey complex ideas through equally complex narrative. Today, there is a fundamental shift towards simplifying the method of delivery without losing the richness of information. Educators, designers and marketers are using familiar imagery in new ways to create presentations, videos, information graphics and many other forms of visual media to quickly explain complicated stories to their audiences.
Here are three examples to illustrate this phenomenon.
Coca Cola, recognized as the Creative Marketer of the Year at Cannes in 2013, does a great job of creating captivating stories and building emotional ties with its customers.
Launched in 2012, the Coca Cola Journey website is compelling collection of the company’s own stories, and that of the people who identify with the brand.
Strictly speaking, this is not an example of marketing for a brand, but TED-Ed’s initiative to spread ideas through short animated videos has an important lesson for all marketers, and hence worth sharing here.
On this site, TED provides “carefully curated educational videos, many of which represent collaborations between talented educators and animators nominated through the TED-Ed platform”. But equally important, the platform is open to all website visitors who are invited to add questions, discussion topics and other supplementary materials to any educational video on YouTube. That is truly leveraging the power of content marketing to spread the word.
Craft & Hobby Association
Instead of posting a just-another-business-as-usual event invite, CHA created an engaging comic to promote its upcoming Creative Retailer Retreats on social media.
Share Your story
Are you using visual storytelling to promote your brands and events? If yes, we would love to hear and share your story with our audience! Please contact us with a short description and some visuals to highlight your marketing initiative.
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