2016 has certainly been a year to remember for the a2z team and the events industry! As we head into the holidays, we are taking a pause to fully appreciate the momentous achievements of not just a2z but also the primary users of our event management and audience engagement solutions in these past twelve months.
A few weeks ago, we asked you to weigh in with your opinion on ‘what’s hot, what’s not’ in event sponsorship. We shared your valuable feedback and ideas in our article titled Event Sponsorship & Revenue Generation WOWs.
Today, we invite you to submit your response to the question that many eventprofs are asking each other. Has a mobile event app fully replaced your printed guide? Has your event made the full transition to digital content? We look forward to hearing from you!
Submit Survey: https://www.surveymonkey.com/r/a2z-Feb2016
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One question is reverberating throughout the events industry. How do we increase our attendee engagement? That’s a tough one as the audience preferences and demographics vary from event to event. Also, every event has its own unique qualities and characters. Every event brings something different to its attendees and every event’s attendees want something different.
However, there is one universal theme amongst events… people, photos and social media. Everywhere you look, attendees are snapping pictures of products or taking selfies in front of a stylish booth or with their long time exhibiting friends. They post these pictures on social media and help generate not only awareness for themselves but also for the event and the exhibitors’ brands.
Why not take this a step further? Why not place multiple, branded mobile (as in moveable and agile) photo booths around the show floor? These photo booths can highlight specific areas of the show floor, be sponsored by exhibitors, and/or be constantly moving around the show floor, engaging attendees in every corner of the exhibits space. How can a photo booth move around the show floor? It’s very easy if you are using the a2z-powered ChirpE Photo Booth.
So, you ask how solution can engage your attendees throughout the event? One important factor I feel organizers sometimes underrate, is that their exhibitors can be their best channels for event promotion and attendee engagement. If you can involve exhibitors into helping spread the social awareness of the event, the attendees will follow. We have seen our clients offer some great sponsorship opportunities and high ROI with the ChirpE photo booth solution. These sponsorships generated extraordinary visibility not only for the event but also for the participating exhibitors, who got outstanding ROI through access to qualified leads.
Here is an awesome idea: If you have multiple countries represented on your show floor and want to bring attention to them, have a top exhibitor from each country sponsor a photo booth. Tell your attendees to take a trip around the world and at the end… be entered to win a trip to one of the locations. Now that is sure to draw some great attention and press.
Want more ideas about how to incorporate Chirpe Photo Booth into your event and build an extended digital show presence? Email me and we can discuss some awesome ideas.
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