Hosted Buyer Programs are a great way of connecting key suppliers with influential buyers in a given vertical or industry. In the past, show organizers were reluctant to organize HBPs since scheduling networking activities used to be a cumbersome, manual process requiring weeks of effort in collecting demographics information from the participants and struggling with multiple spreadsheets. In addition, every industry has its own complexities and dynamics, so streamlining processes while working with the archaic resources at their disposal was a major deterrent for eventprofs to run these programs successfully.
However, things have been changing fast in the last few years. Logical matchmaking, digital planner features, and automated scheduling – all have come together in smart technology solutions to make things much simpler.
And it’s not just the show organizers who are benefiting. The participants are also reporting higher levels of satisfaction from being a part of such programs. Instead of receiving lists of exhibitors which they have to research manually, buyers now go online to view suppliers’ complete profiles and mark their favorites. The appointment scheduler takes their preferences as well as demographic profiles into consideration for generating meeting schedules. All buyers and suppliers need to do as a last step after that is to print out their itineraries before heading to the event! User-generated online profiles, intelligent programs to understand participant preferences, and accurate matching algorithms have significantly increased buyers’ and sellers’ ROI from their participation.
The organizers of Executive-to-Executive (E2E) Summit experienced all the benefits of leveraging sophisticated technology to implement a harmonious hosted buyer program. The purpose of the (E2E) Summit is to bring together the top executives from manufacturers and contractors in the mechanical, electrical, and plumbing trades for focused one-on-one hosted buyer meetings that foster innovation. The appointments last 45 minutes each. Participants are guaranteed up to 15 meetings in a 48-hour period. By leveraging a2z’s Connect platform, event organizers were able to significantly streamline the processes.
This is how Kaitlan Klitze, Project Manager at E2E Summit, described her team’s experience:
“When we used a2z Connect to create the first round of meetings, it completed about 70% of the meetings. We were then able to spend about three weeks refining everyone’s meeting schedules, which we were never able to do in the past because we never had the time. It was also more accurate because with the spreadsheet we always had some overlap.”
The full E2E Summit case study is available here.
Are you using technology to manage your hosted programs? Whether the answer is yes or no, we’d love to hear from you!
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