With last month’s a2z industry survey, we asked you whether a mobile app has fully replaced a show guide for your event. Based on the results, we find that while many events are in the process of transitioning to a mobile app over the next 1-3 years, 50% of the respondents feel that a mobile app can never fully replace the printed show guide for their event. Though the collection of data has been mobile event app plays an important role in dissemination of content, for many show organizers, it’s still imperative to provide attendees a paper alternative that they can use at the event venue. It’d be interesting to see how further advances in mobile app technology, wider availability of affordable Wi-Fi and rapidly changing attendee demographics impact this trend over the next decade.
Thank you to all who responded to the survey, and congratulations to Claudia Maurer, Account Director with Marketing Design Group, on winning the random raffle!
New Industry Survey
Our next events industry survey focuses on the most popular exhibitor retention strategies, a universal and compelling topic of debate amongst eventprofs. Tell us what is your top exhibitor retention strategy, share your email address and enter a random raffle to win a box of delectable Godiva chocolate.
More to explore: