To many, visiting Orlando, Florida in June means an exciting weekend at one of its many famous theme parks, or a nice relaxing stay at a luxury resort. But for nearly 40,000 attendees from over 108 countries, the theme park capital of the world recently hosted a different attraction: InfoComm 2015.
For the second year in a row, IMCCA, a long-term key partner in the InfoComm Show, leveraged ChirpE Photo Booth to give attendees a unique opportunity to share their experiences with their friends in real-time, and collect strong leads in the process.
Over 120 photos were shared to Facebook from IMCCA’s location generating 10,251 impressions, and reaching 5,351 users—a 244% increase compared to the previous year.
Additionally, the Facebook posts generated by the photo booth engaged over 1,000 users, representing a 174% increase compared to 2014.
Almost every attendee who shared their photo from the photo booth also opted to provide their email address to get the link to their photo via email and participate in a contest to win an exciting prize.
For more stats on IMCCA’s ROI from this activation, check out the infographic below:
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