Many show organizers support their event attendees with a native mobile app to enhance their participation experience and provide a viable, handy alternative to printed guides. However, informing attendees about the app and conveying the benefits of using it can sometimes be a challenge before the event. We have some quick tips on how you can promote your mobile app on the event website:
- Home Page
Putting an image or blurb about your mobile app on your website’s home page is similar to putting up an advertisement in Times Square; the content you share on this page will be seen every time the page is visited, and the home page frequently gets the heaviest traffic on websites. Adding a slider image dedicated to the mobile app or a prominent sidebar section are both easy ways to make your event’s mobile app stand out to the attendees.
- Dedicated Landing Page for Mobile App
A landing page dedicated to the mobile app is a great place to include information, download links, and all related resources. This page can easily be linked out through your website’s navigation, embedded in educational emails and newsletters, as well as included in social media messages as a one-stop source for attendees. Linking to the mobile app landing page within the ‘for attendees’ section of your website navigation will definitely yield the best traffic to the page.
- FAQ Content
Your event’s FAQ page can be leveraged for more than just basic information about travel, housing, dates and similar. Adding information about the mobile app and including download links can be a very effective way to help promote your event’s app, especially to first time visitors.
If you are looking to provide more visibility to your ChirpE-powered mobile app, we have the resources for you! a2z provides customized images and content for showcasing your app to event participants. Contact you a2z project manager for more information!
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