At some point, we all struggle to share original, relevant social media content. As a tradeshow and conference marketer, there may be content right under your nose that is highly valuable, but you are probably missing it. Have you checked out your exhibitors’ profiles and eBooths? There may be a plethora of influential product images, videos, and press releases just waiting to be shared. This content can instantly add value to your posts and increase the market appeal of your event.
Active Audience Engagement
Many events use an aerial photo of the show floor to show how many exhibitors there are and to make an argument for attendance, but what if you could go one level deeper and give attendees a preview of what will be shown in each of the booths? Bingo you’ve hit the jackpot! Attendees now have tangible information about products and services that they would not want to miss at your show.
As an example, check out the Creative Bonds eBooth on a2z’s demo event website.
Aggregated Interactive Content
This user generated content is also aggregated into web pages on your event website. You now have interactive product gallery, digital press room, video gallery, and show special announcements to share with your audience.
Augmented Exhibitor Visibility
a2z’s exhibitor eBooths can be shared across all of your social media platforms (Twitter, Instagram, Pinterest and Facebook) with a unique URL designated for each exhibitor’s eBooth. If you have 200 exhibitors, this could give you as many unique content posts to make leading up to your event. It’s any event marketer’s dream come true!
Exhibitors will also be inclined to complete their eBooth profiles when they see that the content is being shared from the event’s official social media pages. They are likely to share your posts with their audience which in turn spreads your event news and increases the use of your event’s hashtag. You should always encourage your exhibitors and attendees to post about your event using your official hashtag in order to increase your event’s following. Include the relevant exhibitor’s handle and the event hashtag to ensure that the post is shared with your followers as well as the exhibitor’s followers.
You can encourage exhibitors to use the event’s official hashtag in their posts by adding a call to action on your website, your social channels, within your blog and throughout your print guides.
The AeroDef Manufacturing event used this technique in a series of posts recently, driving significant engagement and interest from their community (see example below).
— AeroDefManufacturing (@AeroDefMfg) February 5, 2016
More to explore: