QR codes are now ubiquitous in the event industry. Attendees take it for granted that if you have a mobile app for your event, you will have also have a QR code image set up for them to access it on their smartphones.
Now that we are more comfortable with the technology, it’s time to take it to the next level! Did you know that the not-so-exciting black & white QR code image can be transformed into a vibrant, eye-catching graphic which can become an integral part of your event marketing campaign?
Here’s an example. We took this QR code image…
…and transformed it into this one:
The best part is that despite these changes, the QR code info remains intact and the modified image scans just as well as the original.
A graphic designer with access to an image editing software such as Adobe® Photoshop® can work their magic in just a few minutes to breathe life into any QR code image. Check out this video to see the editing process in action!
Check out these links for additional tips on branding and promoting your QR codes: