In the easiest terms and the simplest phrases, you need the right team, a good plan, a positive experience and high value to make your event a big success for your organization as well as your attendees and exhibitors.
You need a dependable, creative, hard-working team that knows how to get things done. Folks who can stay cool in a crisis and fight fires with the best of them. And once your team is in place, you want to do all you can to keep them happy. Lead by example, don’t micromanage and remove barriers from their path to achieving goals. That’s your job.
Make sure you team and work with your exhibitors and speakers to get the word out about your event. Most of them already have outreach plans in place, ask them to include your web URL or reg link not just your logo to boost your marketing footprint. Have them mention it in their social media channels and blogs too. The more they promote their presence, the more your show gets talked about.
Your number one priority is to keep your audience engaged before, during and after your event. Don’t know what they want? Ask them. Give them a theme that is current, works with and for your host city and industry, and provide the networking and learning opportunities that are in demand. Irrelevant keynotes will not draw a crowd, but memorable, fun events and connections will. Put thought into what you want your attendees to feel when they board their flight home, and make sure the experience you develop and provide builds that.
There has been a lot of talk lately about cutting down the number of exhibit days. While some may balk, it actually has potential to cut down on time out of office and allow exhibitors to save money if move-in/move-out is not overtime. Time is money and if your exhibitor advisory committee thinks it’s a good idea … do it. Furthermore, everyone goes to shows to see the latest tools or meet with a “short list” of vendors. Gathering your industry together physically is a very valuable thing. Whether you use technology or a concierge service to connect the right buyers to the right sellers, you enhance the value of the event for everyone.
So what gets someone to come to your show? A memorable, valuable experience that they not only want to repeat, but they want to share with their peers and colleagues who may have missed it this year.
Please share how you make YOUR event a success?