- Just sent out a tweet with a link to your website and would like to gauge the immediate impact?
- Have to make an urgent fix to your website and need to know how many people will be affected by the down-time ?
- Plan to test out a marketing email with a control group and use that to assess the anticipated growth in website traffic?
If the answer is yes, then check out the Real-Time screen in Google Analytics for your website. This feature, though still in beta phase, can be a handy tool for web masters and marketers.
To get started, log into Google Analytics, and select the account/profile for your website. Make sure that you are looking at the new version of Google Analytics (Tip: You should see the phrase ‘Make this the default version’ on the top right of the screen if you are viewing the new version).
By default, you are logged in to the Standard Reporting section. Click on the ‘Home’ tab to navigate away from this section. From the navigation in the left section, navigate to ‘Real-time (beta) > Overview’.
Here is a quick list of the data points available on this screen:
- Active visitors on the site
- Break down of active visitors by new and returning visitors
- Top referral sources
- Pageviews (per minute and per second)
- Top active pages
- Top keywords
- Top geographic locations