If you have been contemplating starting a blog for your event, here are some compelling reasons on why you should:
1) Search Engine Optimization. Because of the way a blog uses meta tags, keyword descriptions, and other SEO tactics, having a blog for your event will help you build a library of articles and information that can boost your search engine ranking.
2) Credibility and Authority. If done right, a blog will help establish your expertise in your industry among your event’s exhibitors and attendees.
3) Connect year round. If your blog becomes a go-to resource with posts from experts in your industry that serves the needs of your readers, a blog can help you to stay connected all the time, not just at your event.
4) Engagement. In time, a good blog will engage their readers to comment on posts. These discussions can help provide insight into the minds of your readers and will keep them coming back to discuss important subjects that surround your industry.
5) Sharing. Most blogs are built with RSS feeds and sharing tools to help you expand your reach. If you provide informative and thought provoking content your readers will be more likely to share it, introducing you to new people with whom you can build relationships.
6) Showcase Innovation. Be the first to blog about new innovations in your industry. Share news, reviews, and tips. Get the opinions of your readers on new products in your industry.
7) Set The Stage. Before your event, start sharing information that will set the stage for your event. Example: First talk about the location you chose and why it is so fabulous. Showcase the entertainment or celebrities you have booked. Talk about your new mobile app or other cool things you are offering for your attendees this year. Establish the expectations of your exhibitors and attendees before they arrive.
8 ) Promote Your Sponsors. If done right, your blog can be a great way to promote your sponsors. As each sponsor partners with your event, post a blog that thanks your sponsor for providing (fill in the blank) to your attendees. Be sure to include an exciting description about the sponsor with links to their website. Build a marketing campaign around your sponsorship that is attractive to attendees. Example: Luxury Bus Transportation provided by FedEx – Relax. It’s FedEX.
9) Promote Your Speakers. As each speaker is booked to speak, write a blog post welcoming them and promoting them to your audience. You can also invite each speaker to write a short blog post for your event on any subject that would entice your readers to attend your event.
10) Grow Your Show. As your blog grows and attracts new readers, it will also help to grow your exhibitor and attendee registrations. Your blog should be used as a funnel in your sales process. Attract Industry Readers – Establish Credibility – Build Relationships – Become a Valuable Resource – Invite them to Participate as an Exhibitor or Attendee.
TIP: Do not start a new blog each year. Instead, just archive old posts and keep building it with new content every week. Use your blog to drive traffic to your event or other resources that may help generate revenue. As long as your blog is focused on serving the needs of your readers, you will continue to grow.
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