Inbound links from high traffic and high profile websites can go a long way towards boosting your ranking with search engines. The process begins with monitoring who is linking to your website, and what is being said about your organization and events online.
Here are five easy-to-use tools that can help newbie web masters and marketers get started:
1. Google Webmaster Tools
STEP 1 – Log in to google.com/webmasters
STEP 2 – Select your website from the dashboard
STEP 3 – Navigate to Traffic > Links to Your Site.
2. Google Analytics
STEP 1 – Log in to Google.com/analytics
STEP 2 – Navigate to Traffic Sources > Referrals
Tip: Also check out the Activity Stream within the Social > Sources section. This new report helps you see how your content is being shared or interacted with on social networks that partner with Google Analytics.
3. Open Site Explorer by SEOmoz.org
STEP 1 – Navigate to opensiteexplorer.org
STEP 2 – Submit your website’s URL
STEP 3 – Navigate to the Linking Domains tab
4. Google Advanced Search
To search for web pages that link to a URL, use the “link” operator. Your search query will look similar to this: link: yourwebsite.com
5. Google Alerts
Visit google.com/alerts to set up alerts for your domain and keywords to receive updates via emails.