At a2z, we frequently come across great examples of trade show and convention management teams promoting their digital content to event participants. Whether it’s through social media, blog posts, content on the website or through regularly published newsletters, smart event managers are reaching out to attendees and exhibitors proactively to update them on new tools, features and deadlines. Since pre-show promotion and online distribution of information is critical to every event’s success, we’d like to share how a2z clients are getting it right.
— METALCON2013 (@METALCON2013) September 24, 2012
For the Mfg4 Event, the Society of Manufacturing Engineers integrated the event blog with the website, consolidating their assets and boosting traffic to the blog posts.
AAPEX’s monthly Attendee Newsletter includes important updates, links and helpful tips for attendees.
Similarly, Coating 2012 exhibitors were provided regular updates with a monthly newsletter.