Press releases are a great way to get the word out when you are launching a new product or service, or when you have something positive to share with your audience. But are you getting the most out of your press releases? Or are your press releases gathering virtual dust in some forgotten corner of your website?
Here are four ideas that can extend not just the reach of a press release, but also its life, past the usual one or two weeks that we tend to take for granted.
1. Go beyond text
If you are composing press releases in the style of the era when print ruled, then it’s time to make some radical changes! Include links to relevant pages on your website (for detailed info, FAQ and similar), images optimized for the web, as well as support/contact information. All the search engine and usability principles that apply to a web page are just as valid for an online press release.
2. Embed QR codes
QR code images come in handy when promoting special features such as registration services, mobile apps or a sponsor’s website. Your audience will appreciate the ability to scan a QR code image in a printed press release rather than having to remember or type a long URL.
3. Add a feed widget
A nifty way to promote your press releases is to embed an auto-refreshing, scrollable widget on your home page. Not only will this improve the visibility of the newest releases, but also provide web visitors easy access to the ones that were published in the not-too-distant past. In addition, consider providing an RSS feed that your fans can subscribe to. It is a great way to disseminate news automatically and with minimal investment.
4. Distribute and promote
It’s a great idea to submit each new press release to reputable online publishing services such as prweb.com, ereleases.com and prlog.org. Select services that are popular with search engines as well as amongst your audience. Reach out to online publications, influential partners and prominent bloggers in your space to solicit their support in promoting your releases. In addition, don’t neglect to make the most of social media sites. Many of us tend to underestimate the longevity and reach of content posted on sites such as StumbleUpon, Facebook, LinkedIn and Twitter.
Each press release share generates 2 new views; expands total audience by 70%.
– Based on an analysis from a study conducted by PR Newswire and Crowd Factory