Less than a year ago a2z launched the ChirpE Attendee Acquisition Widget (AAW), an interactive widget that show managers can leverage to promote the event to their exhibitors’ web site visitors. Since the launch of AAW, a number of trade shows have utilized the solution with great success. Recently, we shared how the Institute of Food Technologists (IFT) experienced significant engagement with the widget, and now we would like to share National Safety Council’s (NSC) high ROI using AAW.
The 2012 National Safety Council Congress & Expo took place in Orlando, FL in October of last year. NSC equipped its exhibitors with the easy-to-use Attendee Acquisition Widget which enabled the exhibitors’ website visitors to easily access the exhibitors’ eBooths and locate their booth on the floor plan map. They were also able to quickly add the exhibitors to their personalized plans, visit the event website, and register for the event. Exhibitors were able to engage their website visitors and build their pre-show leads with minimal effort and at zero cost.
NSC’s Attendee Acquisition Widget received more than 534K views and 4,118 click- throughs to the event website. In addition, there were 611 clicks to the registration site from the widget. Overall, NSC witnessed a significantly high return on their investment with better visibility on exhibitors websites and the increased traffic to the event website.