As an exhibitor, I know there are things that exhibitors want and things that exhibitors need. Some things would just make our lives easier, and some of us have been spoiled by always having access to all of these shiny new gadgets and gizmos. Now I will admit that until recently, yes, I was one of those spoiled exhibitors. I just didn’t know it. Thankfully, now I do. Here are 3 things I previously took for granted, but now realize are things that make every exhibitor’s job easier.
- Choosing booth space online: I never realized how convenient it is to pick booth space online, using a real-time floor plan, until I was forced to pick booth space from a PDF floor plan. And yes, someone working at a floor plan provider did have to pick booth space from a PDF. All parties involved did not fail to see the irony of the situation. Anyway, once we finally confirmed a booth, after a few phone calls and emails back and forth about how that booth that was available as of the last time the PDF was updated was no longer available, I was ready to take a nap. Being able to communicate what booth space an exhibitor wants online takes a lot of the back and forth out of the process for both the exhibitor and show management.
- Accessing all exhibitor information in one centralized location: I think show management deserves a thank you card when they have one place on their website with everything that I, as an exhibitor, need to know. I would much rather create one bookmark to ensure a successful exhibiting experience at a show than create a folder of multiple bookmarks to the various sites and forms I need to be successful. I will forever be grateful for exhibitor portals that allow me to do everything from filling out my online booth profile to finding information on hotel reservations to accessing a deadline checklist. Having all relevant exhibitor information in one place significantly lowers the chance of something being forgotten along the way.
- Ordering show services online: The first time I was an exhibitor, I remember filling out form after form and faxing them to the appropriate people. General service contractors have done a fabulous job of making their products and services available for exhibitors to purchase online. Now it is only on a rare occasion that I have to fill out a form and fax or scan and email it to someone.
These may all seem like little things, but isn’t life all about the little things? In my opinion, exhibitors should consider these capabilities small luxuries and be thankful to have them. In fact, maybe we should take a moment to thank show management for all of their hard work.