Let’s face it! Without exhibitors there is no show! It is up to event managers to make sure that every exhibitor is happy and all needs and expectations are met.
If you already have a main website for your attendees, consider using a2z to build a website specifically for your exhibitors to act as an online “Exhibitor Concierge”. This approach can solve several critical problems that many event managers face.
1) Sales – Use this website as a way to SELL your event to exhibitor prospects. Post a video with your “elevator pitch” on why they should exhibit and how to get started. Post an exhibitor prospectus, basic and premium booth pricing/sales sheet, links to view the floor plan, and an online booth sales form and contract for them to complete.
2) Marketing – Educate your exhibitors on what YOU are doing to promote the event and what THEY can do to be a part of it. This is your opportunity to educate them on how they can become more visible by purchasing a sponsorship or upgrading to a premium booth with a rich Online Booth Profile.
3) Deadlines – Post a checklist of critical deadlines that each exhibitor needs to meet in order to ensure that everyone is on the same page as far as what is expected.
4) Payment Management – By allowing the exhibitors to submit their payments online, you will save yourself much time and frustration keeping track of your event finances and can increase your cash flow significantly.
5) Services – Set up a page that links them to other websites or forms for: ordering badges, booth carpet, electric, AV, lead retrieval systems, or any other contractor or registration services.
6) Travel – Provide links to local airports, city maps, host hotels, transportation options, etc.
7) Contact Page – Be sure to build a detailed contact page with names and phone numbers of who to contact for what. Also set up a form that exhibitors can fill out to ask questions by email.
8) FAQs – If your exhibitors keep asking you the same questions over and over again, it might be beneficial to build out a page of Frequently Asked Questions to reduce the number of phone calls you get.
9) Social Media – Make sure you educate your exhibitors in advance on how you plan to use and promote social media at your event. Show them where to go and how they can participate.
10) Onsite Concierge – Explain to exhibitors where the exhibitor lounge, office, badge pick up or help desk will be located onsite. Make them feel that your online concierge services will be continued onsite.
What else can you think of to add that would help your exhibitors? (Please comment below)
OTHER RELATED ARTICLES