Are you attending an exposition in the near future and not quite sure about how to connect with your favorite exhibitors before you travel to attend the event? Here are some useful tips to get you started:
Start by browsing the exhibitor list on the event website to shortlist companies whose products and services meet your business requirements. Look for the send email option, and initiate a communication by introducing yourself and your organization, and clearly expressing your interest in meeting the exhibiting company’s representatives at the event.
2. Engage on Social Media
Look for the social media icons on your favorite exhibitor’s listing or website, and follow them on Twitter, Facebook and LinkedIn. Being active on social media is an excellent way to engage event participants because it sends a clear signal that you are interested in building a long term business relationship with them.
3. Schedule a Meeting
If available, make the most of the scheduling feature on the event website to request a meeting, and get a confirmed appointment with the exhibitor on your calendar. No more standing in long lines waiting and hoping to engage someone at the booth to meet your business objectives!
4. Call Ahead
When the exhibitor is actively engaged using the networking options listed above, you may be successful in getting the exhibitor’s contact information and can then request a pre-show phone call to explain your buying requirements and get the details you need to plan ahead.
5. Network at a Pre-Show Event
Many face to face trade shows start with pre-show networking events such as galas and inaugural dinners. These events are great for connecting and networking with your favorite exhibitors and industry influencers in a relaxed environment.
I hope these tips will help you a build stronger business network and maximize your time at the expositions you attend in the future.