CTIA offered their exhibitors the opportunity to promote their CTIA participation with the use of the a2z powered ChirpE Attendee Acquisition Widget and received exceptional traffic to their website as a result.
The Attendee Acquisition Widget (AAW), is an interactive widget that show managers can leverage to promote their event to their exhibitors’ web site visitors. Exhibitors place the widget on their company website so that their website visitors see that they are exhibiting at the event and can add the exhibitor to their personalized plans right away. The website viewers can also click to the exhibitor’s eBooth, the show website, the show registration site, and they can add the exhibitor as a favorite to their expo plan.
CTIA’s Attendee Acquisition Widget received an outstanding 1.3 million plus views from exhibitor’s website visitors. This traffic resulted in 770 clicks to the event website, 595 clicks to the registration site and 467 exhibitors were added to individual’s expo plans. The overwhelming response offered CTIA above 8% click-through rate on their widget, which by far passes industry standards for promotional ad click-through rates.
The beauty of the AAW is that it is a free promotional tool for exhibitors to use. It does not require design or coding skills and offers tangible results to the exhibitor. The exhibitor has access to their AAW usage report so that they can track how many views and clicks they are receiving. If the visitor has a CTIA 2013 attendee profile this information will also be shared with the exhibitor.
Congratulations CTIA on a successful event!