Recently, the American Veterinary Medical Association (AVMA) launched a number of useful widgets, including a free veterinary clinic locator, for its members (read the press release here). These widgets can be easily incorporated into a clinic website to help promote the practice while providing useful services to website visitors. What a great idea! Whether it’s an embedded picture gallery that showcases winning innovative products from a previous event, or a translation tool that makes it easier for your followers in China to register for your event, widgets can provide a variety of useful features to web visitors.
Here is a quick categorization of widgets that can make your website more interactive and usable along with some handy links to get you started:
1. Social Follow Widgets
The social follow badges enable you to quickly build up a social fan base by allowing web visitors to follow you on leading social media sites with one click.
2. Social Sharing Widgets
These enable website visitors to share your content with friends and followers in their own social networks.
3. RSS/XML Feed Widgets
Feed widgets enable you to automatically get your most recent blogs, slideshows, photos and videos from elsewhere on the web and dynamically display these in your website.
4. Utility Widgets
This category covers a wide range of useful widgets such as calculators, sign up forms, map locators and similar tools that provide quick and smart functionality to users.
5. Content Widgets
Last but not the least, content widgets enable you to highlight information that would normally be hidden from website visitors who bounce off of the home page. Be it your press releases or sponsor list, these widgets can go a long way toward expanding the visibility of your content and increasing the average time that users spend on your website.