In 2012, the National Safety Council (NSC) achieved high ROI with the ChirpE Attendee Acquisition Widget for the NSC Congress & Expo. NSC did a great job of promoting the widget to their exhibitors and attendees alike by showcasing it on the event website.
This year too, the widget has been launched in tandem with the launch of the 2013 National Safety Council Congress & Expo website, and is being displayed in a prominent location on the home page as well as all inner pages. This smart placement has prompted more than 63,000 views of the widget on their event site! And with the event still three months away, the widget is sure to generate a high volume of clicks to the registration website in the coming days.
Showcasing the widget on the event website is also an ideal way to remind the exhibitors about this free lead retrieval tool that is available to them. The personalized widget showcases the exhibitor’s participation at the event every time attendees and prospects see it on the exhibitor’s website. There really is no easier way for exhibitors to promote their event presence to their own audiences.