More and more people are using smartphones today to access the internet and one thing that can drive a visitor crazy is trying to view your website on their mobile device. The text is too small, they have to pinch and zoom or scroll to read, and navigation is a challenge. If you have not already set up your event website to be mobile friendly, let me share some stats that may convince you to look into it for your next event:
- Total mobile subscriptions at the end of 2012 are estimated to be 5.9 Bn – Source: GSMA
- There are 278 Million Mobile Subscribers in the US – source: Chartbin
- 36% of global online consumers report owning a smartphone – Source: Nielsen Multi-screen Media Report 2012
- 69% of consumers expect their mobile usage to increase dramatically by 2015 – IAB.
- Over 50% of all phones in the EU5 countries (Spain, Germany, Italy, France and the UK) are smartphones – Source Comscore
- Average time spent per day on apps rose from 94 mins per day in 2011 to 127 mins in 2012 (this compares to TV at 168 mins) – Source: Flurry
- 36% of global online consumers report owning a smartphone – Source: Nielsen
- Almost 70% of affluent adults own smartphones – Source: Pew Internet
- Smartphone penetration is highest among those 18 to 49 and for those making more than $50,000 per year – Source Pew Internet
- A survey of US adult smartphone owners found that 63% of female respondents and 73% of male respondents don’t go an hour without checking their phone – Source: Harris Interactive
- 21% of smartphone consumers watch video on their phone at least once a day – Source: Nielsen – Multi-screen Media Report 2012
- Smartphones and tablets accounting for 20% of Web traffic in the U.S. and Canada – Source: Chitika
- 80% of time online comes from the top 50 apps
So how do you make your website mobile friendly? You have several options:
One option is to build your website to be responsive. What is responsive? According to Wikipedia:
Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
A site designed with RWD adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images, and CSS3 media queries, an extension of the
Depending on the platform that your website is built on, you can sometimes make your website responsive by using a pre-existing responsive template or plug-in. You may also have a designer who is able to manipulate the CSS of your website to be responsive. In some cases these may not be options with your current website and you will have to explore another method.
Another way is to use a website converter that will transform your existing website to a mobile friendly format. Here are a few that we have found online that you may want to take a look at:
Mobify – http://www.mobify.com/
bMobilized – http://www.bmobilized.com/en/
(DISCLAIMER: a2z has not personally tested these and assumes no responsibility should you decide to use these or any other website-to-mobile converter.)
Here are some examples of a2z client who have added responsive design to their event website:
COMPANY: Penton Media
EVENT: Expo West
TYPE: Built using CSS by Penton Media
EVENT: SEMICON West
URL: http://semiconwest.org is the event website.
TYPE: Using Duda Mobile to create content pages for their a2z Mobile App. Go to their event in ChirpE, the click on Local Info to see Duda content pages in action. http://www.chirpe.com/EventHome.aspx?EventID=1923
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