To promote your event on Pinterest, get started by creating boards on Pinterest. Boards are simply collections of images and the collections are determined by you. You may create a product board, event board, local info board, housing board, speaker board, etc. You can pull the images/pins for these boards from your existing content: product images, show floor pictures, exhibitor booth images, room images from the official hotel, and speaker photos.
You will want to pin images from your website, social media pages and blogs so that when people click on them they are taken to that page of interest. If you are still in need of images try requesting images to be submitted to you. For example, you may include in your newsletter a call for the best booth images. Then you can run a contest around these images for the best booth design. Readers need to vote and the winner receives a prize, the prize could be a free banner ad on the floor plan. You can run similar contests around other boards that you have created. Spread the word about the contest on your other social media outlets, blog, newsletter, and website. You can also share the link to the board and contest details on Twitter and Facebook using the event hash tag and exhibitor’s @usernames so that their followers see it too.
Other ways to promote your Pinterest page include writing a dedicated blog post about your Pinterest page; you may also encourage people to follow your board in order to gain access to secret discounts and special tips for your event. The impact of your Pinterest promotions can be pretty quick and widespread. Once one person pins your image, your impressions instantly grow by the number of followers they have and on and on. Thus increasing and enhancing your reach to potential attendees and exhibitors. Interaction with your event/brand on Pinterest can create positive feelings toward your event and the effect of viral marketing can help to boost awareness and attendance for your event. Happy Pinning!
An excellent resource to get you started on Pinterest is the http://business.pinterest.com site offering helpful tips and guidelines for promoting your business on Pinterest. You may also want to take a look at a2z’s Pinterest boards for ideas.
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