This is the final installment in our “Using Contests to Engage your Attendees” series, with a focus on Facebook.
A simple Facebook contest is one based on the number of likes a photo or post receives. You may make a post and ask your readers to share the post and the reader who garners the most likes for the post is the winner of a prize. The prize should be something that your audience would be excited to receive. Facebook Insights make collecting this data fairly simple and choosing a winner is not resource intensive.
A number of events powered by a2z employ the ChirpE Photo Booth solution to help boost their social media interaction and increase the online reach of their brand. ChirpE Photo Booth offers a venue for attendees to snap their picture, type a testimonial, and instantly share it on the event’s Facebook and Twitter pages. We encourage show organizers to pair a fun contest with ChirpE Photo Booth that offers a prize to the person whose picture gets the most likes by a certain date. This contest motivates attendees to tag themselves in their photos and share with their friends so that they can win the prize. A high level of attendee engagement can quickly grow your page’s Facebook reach and your social media audience.
Before running a contest, take a moment to check each Facebook’s rules on contests to make sure you are not violating any guidelines.
Get more mileage out of the contest with post contest follow up. Send an email to all entrants thanking them for their participation, announcing the winner, and a special discount to your event. Post the winner and images of submissions across all of your social media accounts and you may also hint about future contests to keep your new followers engaged.
Other posts that may be of interest: