The month of July marks an important time for those in the cigar industry as the International Premium Cigar & Pipe Retailers Association met for their 82nd Convention and International Trade Show. As the industry’s largest and most notable trade event, cigar manufactures use the five day show to showcase their product offerings and to launch new products for the year.
This year, more than half of the registered attendees at IPCPR downloaded and installed the comprehensive event mobile app provided by a2z. Show-goers relied heavily on the mobile app to search for exhibitors, view exhibitor profiles, and then add exhibitors to their personal expo plan.
a2z also distributed a brief survey to the IPCPR mobile app users regarding their experience with the app. Based on the survey results;
- 95% of users said that the mobile app was easy to navigate.
- 70% said the mobile app helped them be more efficient at the event.
- 73% said they were satisfied with the mobile app.