There is a distinct buzz in the events industry about the crucial role Exhibitions Mean Business campaign is playing in generating awareness about the industry issues among federal legislators and influencers.
We interviewed Nicole Bowman, Vice President, Marketing & Communications at International Association of Exhibitions and Events (IAEE) via email to learn more about the campaign and the upcoming Exhibitions Day.
Q. Can you please give us a quick overview of the Exhibitions Mean Business initiative, and how it has evolved over the last 5 years.
Bowman:Exhibitions Mean Business (EMB) started in 2011 and is a campaign that represents the collective voice of the exhibitions and events industry. EMB brings to life the dynamic story of this industry and serves as a central resource for testimonials, information and data that demonstrate its value. Guided by members of the exhibitions and events space, EMB strives to more effectively educate and inform business and marketing professionals, media and other influencers while promoting the power of face-to-face events.
The Exhibitions Mean Business campaign was created to unify the exhibitions and events industry and advocate the long-term benefits of face-to-face connections to business growth and development.
Exhibitions Mean Business is a campaign driven by members of our industry from professional associations, venues and convention centers, to exhibitions-focused service providers, CVBs and other travel and tourism organizations
In 2014, we began hosting #ExhibitionsDay in Washington, D.C. 2016 marks the third year for this marquee industry event where more than 100 exhibition and events professionals gather to “Storm the Hill” and speak with federal legislators about the industry as a whole and specific issues that affect exhibitions and events.
Q. What do prospective attendees need to know about the upcoming Exhibitions Day?
Bowman:The goal of Exhibitions Mean Business is to help our industry more effectively educate and inform business professionals, marketers, government regulators and other key audiences about the value of our industry. One way we do this is through Exhibitions Day.
Exhibitions Day is FREE to attend. It takes place on 8 June in Washington, D.C. with an orientation about the issues we will be discussing on 7 June. The campaign takes great strides in making sure that all attendees are well versed on the issues and what to say and not say to federal legislators and their staff.
Q. Where can eventprofs find more information about the event, and how can they contribute to spreading this important message?
Bowman:We have provided a digital toolkit with messaging and ideas to implement before, during and after Exhibitions Day. Information on the event and supporting documents is located at www.exhibitionsday.org.
Watch a video to learn more:
Web Link: http://video.theexhibitionschannel.com/detail/videos/exhibitions-mean-business/video/4789858729001/get-ready-for-exhibitions-day-2016