We are all in awe at the beauty of Mother Nature. The way the warm sun shines on our faces. The first glimpse of majestic snow capped mountains. The gentle sound of waves lapping the shores of a quiet beach. Everything within nature draws us closer to it.
There is a reason why natural beauty has a universal appeal. We crave for awe inspiring, wonderful moments that take our breath away. Many of us pay a good amount of money for these experiences.
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I thought about these things on a recent trip to the Cherry Blossoms Festival in Washington, DC. A remarkable event that brings in millions of tourists to the city, creating extensive ROI not just for the city, but also the local businesses.
Each city that hosts events, each venue, each hotel – all have this opportunity to learn from, and mimic nature, to create beauty that will draw in individuals. This principal extends to all things inside the exhibit hall. Creating beautifully designed exhibits and welcoming experiences in your booths will make attendees feel special and valued.
In essence, this is today’s quick winning sales and marketing tip. Grab attendees’ attention and engage them to interact with your team. In the end, it’s still a numbers game. The more attendees in your booth, the higher the chance to increase the ROI from your event participation.
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