At a2z we share our clients’ successes and their challenges. We work closely with our clients to overcome challenges to see new successes. Not only do we share the success, but we share the risk too. We provide clients with smart tools and modules that can bring them new or increased revenue streams with less investment up front.
When a show organizer partners with a2z they can expect to experience:
- Streamlined workflow processes
- Audience education and engagement facilitated by a2z, allowing the show management to focus on logistics.
- Generation of additional revenue through the Connect platform.
- Automated matchmaking and online scheduling of appointments for increased attendee and exhibitor ROI.
In 2015 and 2016 we partnered with the International Association of Exhibitions and Events (IAEE) to bring the a2z-powered ConnectTM matchmaking and networking technology solution to their annual event, IAEE’s Expo! Expo! In 2015, IAEE and a2z were recognized with an Internet Advertising Competition (IAC) Award for Best Events Email Campaign for the Connect education campaign. The campaign played an important role in educating the event participants on the importance of planning and networking ahead of the event, as is evidenced by the fact that 95% of registered attendees included exhibitors in their personalized plans and exhibitors with enhanced listings garnered an average of 9 qualified pre-show online leads. Read the full case study.
“Solutions like Connect give show organizers the ability to facilitate networking in a way that has never existed before. It allows the attendees, exhibitors, and the show organizer to effectively report and track networking directly attributed to the exhibition. We are confident that that this type of networking technology will mature into a must-have component for our show.”
International Association of Exhibitions and Events
Likewise, in 2015 and 2016 our client AWCI experienced higher productivity, increased privacy, extra revenue, and additional awareness using the a2z platform for online booth and sponsorship contracts. In the first year, the a2z solution was adopted by 81% of exhibitors and 9.8% of exhibitors purchased new digital products. And in its second year, within the first two days of exhibit sales, the value of the digital products and sponsorships sold surpassed the total revenue from the 2015 program. Read the full case study.
“We’re so appreciative of the partnership model that a2z offers. It made the platform affordable, plus a2z wants you to succeed and they give you the help, tools, and resources you need for success.”
These are just two examples from a long list of successes that a2z has shared with its partnership clients in the last two years. We fully understand that at the end of the day you want to connect your exhibitors with the best buyers, clients, and attendees. We have the tools to help you reach this goal.
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