Promoting your event actively on social media is a great way to engage your audience. If your organization already has a presence on Twitter, Facebook and Instagram, you’re off to a great start! But are you using hashtags effectively to significantly increase the reach of your event’s social media campaigns?
Here are five things to consider when creating and using hashtags for promoting your events:
- Keep it Short: Less is more and this holds true for hashtags. The max amount of characters in a tweet is 140, so you don’t want your hashtag taking up most of that count.
- Keep it Simple: Try and stay away from including the event year in your hashtag. Acronyms work just fine and this will enable it to be used year after year and makes it much easier to remember. (Was it #ABC2015 or #ABC15???). Place your hashtag in a prominent place on the Home page of your event site and also promote it in your team’s email signatures, event newsletters and printed collateral, and show signage.
- Use Keywords: Better still, don’t just use an acronym for your hashtag – add a popular keyword that resonates with your target audience. Some great examples of this type we have seen recently include: #AISTech, #PowerGenWeek and #SignExpo.
- Keep it Fresh: You’ve created a new hashtag for your event. Bravo! Just make sure no one else has already used it. Take it for a quick test drive in a “Search” field before making it official.
- Mix it Up: Extend the reach of your brand by using other trending industry hashtags in your social media posts. This will multiply the amount of exposure your post gets and increases its chances of getting liked or shared/retweeted. Try limiting your hashtags to two per Facebook post or tweet (using more than 2 hashtags can drop engagement by 17% on Twitter). This rule does not apply on Instagram, however, where savvy users reach high levels of engagement from using up to eleven hashtags.
Hashtags are an important tool in social media campaigns so put them to work for your next event!
More to explore:
- IAAPA Mobilizes Audiences through Unique Social Campaign on Twitter
- Lessons Learned by a Twitter Newbie
- Three Organic Ways to Grow Your Twitter Following