The month of November is a great reminder to give thanks. Having just returned from the ASLA 2017 Conference and Tradeshow in Los Angeles, I would like to give thanks to Mike O’Brien, CFO & Treasurer, ASLA and the entire wonderful team behind this event.
a2z project managers are often tapped to help represent and assist our clients in the on-site booth sales process. In this role, we often act as an extension of the exhibits sales management team. This engagement is very important to us as it not only provides us a wonderful opportunity to meet our clients in person but also helps us assist them actively during some of their busiest hours of the year.
ASLA starts their show cycle many months ahead of the annual event and involves their a2z project management team in the event management process as soon as we deploy the setup. As their project manager, it is my privilege to provide Mike and his team with consultation on the trends I am seeing across our client base and help them identify what could make their show even more unique.
The 2017 event was my third time on-site with the ASLA team. It is always a nice feeling to pick up my badge and be marked as an ASLA staff member. This subtle distinction, invitations to events and sharing meals and walking the floor together I am thankful for. I feel equally vested in the success of the Show and approach every meeting with exhibitor and attendee with that mindset.
This was also the second year ASLA tapped me to be one of four judges for the Annual Alumni Tailgate and Best Booth Display Competition on the trade show floor. This popular special event provides alumni from nearly 30 schools across the country a unique opportunity to network with current students, peers, staff, and faculty. The participating schools showcase current campus landscape architecture projects, student work, faculty accomplishments and books on the subject of landscape architecture. They are judged on a rubric of criteria ranging from school spirit, participation, and a showcase of design in their designated areas. The winners are awarded complimentary student registration to the next year’s annual show. It was wonderful to meet several of the past year’s winners who thanked the judges since their attendance was made possible by their school winning in 2016.
It was rewarding to end the Show with sales far exceeding last year, seeing the exhibitors and attendees happy, and receiving hugs from the team and a “see you in Philly.” Thanks again Mike for allowing me to be a part of your amazing team. And yes, I look forward to seeing you in Philadelphia in 2018!
More to explore