Meet Jeff Bond, Director, National Sales, a2z
Q: How would you describe yourself?
I like to describe myself as a recovering show manager. I was a show manager for years and I have a great respect for what they do. It’s a tough job. I’m thrilled to be on the other side now helping show managers with their processes and workflows. My background included event management at a fortune 500 company, experiential marketing agency, association event management and now a2z.
Q: Tell us a little about your role at a2z? What do you enjoy the most about it?
I get the most joy out of helping people realize there is a better way to do their job. I just love to hear their exasperation melt away as I demonstrate a tool or workflow and they realize what they just saw will save them countless hours. Since I was a show manager, I understand their pain and I can give real-world examples of how a2z changed my life. It sounds corny but hiring a2z literally allowed me to get home in time to see my young children before they went to bed.
Q: What does your typical workday look like?
I grab some coffee and sit at my desk then begin to reach out and speak with show managers struggling to keep up, like I used to, with outdated technology or worse, no technology at all. I interview them about their workflow and processes, understand their short-term and long-term objectives and then share how they can accomplish the same tasks with better results in less time.
Q: What are your most memorable moments from your time at a2z so far?
I love the conferences we attend. They provide a great opportunity to see familiar faces and meet new people. I don’t know if I can pick the most memorable moment – there’ve just been so many!
Q: What are you looking forward to the most in 2018?
Traveling to Switzerland with my family. And my 20th anniversary with my beautiful wife in Greece this fall. Interesting side note. a2z was founded the year I was married. Coincidence?
Q: What do you think are some of the most exciting changes/improvements coming to the events industry in the future?
I think without a doubt it’s the renewed focus on creating value in unique ways in events all over the world. Face to face events are not going anywhere but show managers are realizing their clients are changing and wanting more, so new experiential programs, unique one on one hosted buyer programs with twists and offsite excursions are providing a different kind of value to attendees, sponsors, and exhibitors. I look forward to seeing what creative show managers cook up.
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