We are "all ears" listening to @DisneyInstitute #DisneyCXSummit speakers this morning. @a2zUserGroup pic.twitter.com/ZUNpz4sIe3 — Rich Vallaster III (@richviii) August 23, 2016 The focus at Disney Institute’s recently concluded Customer Experience Summit, in Orlando, Florida, was the Customer Experience (CX), from small businesses to industry giants. At this event, the Walt Disney Company, arguably the leader
A few days ago, in my post titled “Making Event Data Human Centric (Part 1)“, we looked at how the staggering volume of data that we are generating and collecting is overwhelming most of us today. We also explored the many reasons it’s critical for marketers and planners to organize, analyze and mine the multidimensional data
The start of a new year is a good time to make fresh resolutions and start new endeavors. But it’s also a good time to look back and reflect on the teachings and learnings of the past year. Check out our ‘A-2-Z look at 2016‘ if you missed it during the holidays! In 2016, we
2016 has certainly been a year to remember for the a2z team and the events industry! As we head into the holidays, we are taking a pause to fully appreciate the momentous achievements of not just a2z but also the primary users of our event management and audience engagement solutions in these past twelve months.
In my previous article in this series, titled ‘Revisiting Quality Standards for Customer Service in the Events Industry’, I shared my perspective on what the tradeshow industry can learn from Disney’s overarching philosophy on the customer journey. Today, I’d like to delve deeper into my own experiences as a long-term Disney customer as well as