Albert Einstein once said, “The definition of insanity is doing the exact same thing over and over again while expecting different results.” and he is right.
In today’s world, innovation is king and change is inevitable. Expositions, conferences and trade shows are no different and event managers need to keep their finger on the pulse of innovation or put their show at risk of becoming extinct. Right now we are seeing event managers fall into one of four categories.
THE STUNT PERSON
These event managers are the innovators. They are willing to take great risks for great rewards. They constantly look for ways to use technology to take tasks off their plate and automate systems. They are not afraid to try new ways of doing things, even if they have never been done before. Their events are usually very exciting and always bring something new and unexpected to the table each year. Not everything they attempt will be successful, but lessons are learned and new ideas emerge because of their ideas. They are the leaders who are ahead of the pack and understand that it is their responsibility to bring innovation to their event instead of waiting for their attendees, exhibitors, members and industry to demand it.
Architects are planners. They are open to innovation but tend to move a little slower than a Stunt Person, only taking calculated risks. Architects are very efficient at their job and their events run like clockwork. They bring experience to the position and are very detail oriented. Architects tend to base their decisions on quality over quantity. They like to stay well educated on what is new in their industry. Their confidence brings stability to their event and their team.
The pupil is a follower. They are slow to take on change and will wait until their attendees, exhibitors, members or industry demand change before they bring it. Pupils will look for what others have done and do the same. They rarely step outside of their comfort zone for fear of failure, unless they are being guided by a Stunt Person or Architect. Some pupils desire to become an Architect or a Stunt Person but lack the experience and confidence. They love education and new ideas, but sometimes struggle to prioritize and miss the mark on where to spend their time or money. When a pupil tries to bring new ideas to the table, their peers may hesitate to back them since they have not yet proven themselves as a strong leader. If a pupil has a mentor to work for such as an Architect or Stunt Person…they will work hard to make them proud and earn respect in their company.
Native event managers believe that if it ain’t broke then don’t fix it. Even if their attendees, exhibitors, members or industry is moving forward with innovation, the Native’s will fight against change. They will be the first to tell you why something new cannot be done and because of their experience their peers will rarely question them. They are resistant to hearing new ideas or attending classes. Their events are most likely stable and well run, but lack new ideas, excitement, and growth. The Native’s team is usually frustrated, overworked, and poor on customer service. This person may be disguised as an Architect because of their experience and confidence, but can be dangerous to the future of any event.
What kind of event planner are you?
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