a2z’s networking and matchmaking platform, ConnectTM, provides prequalified leads to exhibiting companies before they travel to the tradeshow, significantly increasing their ROI and overall success from their event participation. Since its launch at Expo! Expo! 2015, Connect has been delivering big time for tradeshows which have leveraged it to help their registered attendees and exhibitors make stronger and more valuable connections.
In 2017, Connect facilitated more than 100K one-to-one communications between matched buyers and suppliers! A review of the post-show reports (see a quick sampling in the table below) reveals that most events benefit from providing networking tools to their audience, irrespective of the event size or the nature of the industry they represent.
|Event||Industry Category||Attendees||Exhibitors||Communications Exchanged||Planner Entries|
|Event A||Sporting Goods, Travel and Amusement||17,000+||1,000+||7,100||30,976|
|Event B||Consumer Goods and Services||16,000+||500+||1,110||2,158|
|Event C||Meeting Industry Events||2,000+||200+||5,651||1,513|
|Event D||Medical & Healthcare||4,000+||100+||745||1,240|
|Event E||Beauty Supplies||10,000+||1,200+||8,611||13,875|
|Event G||Industrial & Manufacturing||500+||300+||5,582||1,533|
This is because Connect serves the core reasons people and businesses come together at tradeshows – to make new connections and strengthen existing ones.
Of course, a lot of different factors go into serving the needs of a given audience, and every show has its own set of unique requirements. Connect delivers high engagement and enhanced ROI irrespective of the event type or size because it provides a secure platform for registered buyers to find their best-matched suppliers, including new solution providers before they travel to the show. This makes it much easier for them to plan their itinerary head of the event, send their questions/requirements to exhibitors in advance and use their time onsite much more efficiently.
This is very much in line with the key findings in CEIR’s research reports, such as the fact that 64% of the respondents wanted to be shown products that may be of interest based on their preferences ahead of the event. In fact, not only does the availability of a smart matchmaking and networking platform increase their satisfaction from their current participation, it also increases the likelihood of their returning to the subsequent events.
Interested in learning more about Connect? Click here to schedule a meeting with a2z’s team.
More to explore: