Are you getting ready to launch a new website for your event? Congratulations! A lot of hard work and effort goes into bringing a new website to life and it’s always a wonderful feeling to see everything come together.
A successful website brings together content, interactivity, and functionality in an optimized package. When you launch your website on a2z’s platform, many aspects crucial for SEO – responsive design, fast loading pages, and more – are already built in, leaving your team with a much shorter-than-normal list of things to do. Wondering what those are? Dive right in!
1. Root Domain, Subdomain or Subfolder Keywords in the URL: If you are selecting a new domain name, we recommend keeping it short, so that it’s easy to remember and type. If you already own a popular root domain name for your organization, then consider using an appropriate subdomain and/or subfolder name that can be carried forward from one event to another. Be sure to include keywords that your audience identifies exclusively with your events.
2. Meaningful Page Titles & Meta Tags: Generated automatically for dynamically rendered functional pages, these need to be added manually only for content pages. Though requiring minimal effort from your team, page titles and meta tags have a big impact on how your content pages are indexed and displayed in search results. Thoughtfully written page titles and descriptions give an accurate preview of the information available on a particular web page.
3. Interlinking Websites: Once the event website has been launched, build prominent navigation links on your organization’s website to direct traffic to the event website. Also link to appropriate pages on the new website from your blog, newsletters, and social media announcements. Steady traffic and time spent on the website are two critical factors built into search engine algorithms.
4. Strong, Up-to-date Content: The best way to ensure low bounce rates and longer dwell time is to provide a good navigation structure, in-depth information, and ample interactive content. Avoid adding pages with thin content and automatic redirects to other pages. For example, instead of putting up an empty page with a ‘coming soon’ message, consider giving an overview of what they can expect to find on the page, why it’d be useful, what would be the next steps, and when they should return for more information.
5. Monitoring the Website: A variety of optimization and monitoring tools are available online to help webmasters manage their websites. These can help you analyze important items such as what keywords people are using to find your website, the navigation path they are following to zoom into the information they are looking for as well as the amount of time they are spending on the website. But the benefits don’t end there. Tools such as Google webmaster console enable you to submit sitemaps, monitor site performance, and undertake important SEO related tasks.
If you are new to SEO, we highly recommend browsing through Google’s Search Engine Optimization Starter guide, which has excellent tips for newbie webmasters.
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