Knowledge is power, and knowledge can only be gained from information. The challenge, of course, lies in gathering the data. Conducting surveys can be the answer, but surveys do present certain barriers that can be hard to overcome. How do you design a survey? How do you get the surveys to the attendee or exhibitor? How do you collect the survey results?
Many of these barriers have been reduced by the quality online survey services now available to event marketers. However, unless you are willing to offer a grand prize, it can still be challenging to get enough event participants to complete your survey to make the data relevant and valid.
What if there was a way to reach event participants in real-time at your event and collect their feedback about sessions, exhibits, or special events? Sounds great, right? Sophisticated event apps enhance your data collection capabilities by serving surveys within the app content.
You could be collecting real-time feedback about speakers, session topics, exhibits, special programming, food options and more. Now the power is with you! You don’t have to wait until next year to make audio changes in session rooms so that attendees can hear better, or to figure out that a certain session track is trending, or to boost Wi-Fi in spotty locations.
Not only do mobile app surveys allow you to improve tangible elements of your event, but it can boost your participants’ faith and emotional investment in your brand. People like it when they are asked what they think and someone listens. If asked for their opinion, especially if your team responds to their feedback, your participants will feel like an integral part of your event, no matter the size of the event or the nature of the industry you cater too.
Check with your a2z project manager to see how you can start collecting valuable data with your mobile app.
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